Effects are the visual and audio actions VPE fires in response to stream events. An effect might be a celebration overlay for a big donation, a sound effect for a new follower, or a scene transition for a raid.
Each effect has layers — individual pieces that make up the complete experience. A 'Big Donation' effect might include: a video overlay (confetti animation), a sound effect (airhorn), and a text ticker showing the donor's name.
Effects are defined in the Named Effects catalog. You create them once, and policies reference them by name. This keeps your automation rules clean and your effects reusable.